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The Rise Of Amazon – From Humble Beginnings To Global Domination
Ecommerce has evolved greatly since the creation of the internet in the 1990s. At the forefront of the ecommerce revolution, several companies have been pioneers of the technology and dominated the...
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How to Maximize E-Commerce Sales with Online Reviews
You might not know this about me, but I am an online shopping guru. I have poured over online reviews in the wee hours of the morning, on my phone, in bed, searching for everything from plumbing...
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4 Questions to ask when Choosing a Web Host Service for E-Commerce
Choosing the right web host for your E-commerce is like choosing the right location for your business- and it’s all about location, location, location. If for every 100ms of loading time, you lose 1%...
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6 Reasons Customers Abandon their Carts, and How to Prevent it
Shopping cart abandonment presents a veritable challenge for the majority of E-Commerces from the largest companies, to the smallest start-ups. What causes a customer to abandon a potential purchase...
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How to Build the Perfect E-commerce Landing Page
You never get a second chance to make a good first impression. For an E-commerce, your landing page is your first opportunity to make an impression on your would-be clients. Is your landing page...
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How to Revive your E-Commerce AdWords Campaign in 10 Minutes
AdWords can be a great tool for getting some extra traffic (and if you’re doing it right, extra sales) coming to your E-commerce. It might be shocking to you that a lot of people don’t know what...
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How to improve my E-commerce conversion rate with Shipping & Returns Policy
A great, but often overlooked, way to increase sales is to examine your shipping and returns policy. Logistics is the bread and butter of E-commerce, and having a non-optimized shipping and returns...
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E-Mail Marketing Strategy: The Underdog of Digital Marketing
The underestimated platform of digital marketing, E-mail can be the most profitable tool for E-commerce. Even in 2016, E-mail marketing still proves to be one of the best ways to communicate with...
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Reasons to Export your E-Commerce and what steps to follow
There is plenty to think about when attempting to launch an E-commerce site. Many business owners, especially small businesses and startups, tend to stay local and domestic. However, there are plenty...
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[Infographic] 5 trends shaping content marketing in 2019
When developing a digital marketing strategy, content marketing is a key component. Indeed, content marketing provides many advantages to companies including an improvement in conversion rate,...
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The perfect product page: how to build it?
E-commerce has been gaining popularity constantly since the 2000’s. The coronavirus pandemic accentuated its evolution, influenced by social distancing, curfews and confining. Lots of existing sellers...
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Social media: complete guide for your online store
Social media usage has been growing since Facebook’s rise to fame in the mid-2000’s. According to Statista, these social platforms now reunite 4.55 billion users (+9.9% more than in 2020). This is...
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1 minute in the E-Commerce world: what happens?
E-commerce seems unstoppable. The technological development that we witness and the increasing access to online services in the world contribute to the development and popularization of major players...
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What are the biggest trends in digital marketing in 2022?
Marketing is, like the E-commerce industry, in constant evolution. Every year, new trends emerge, inspired by the strategies of major influential brands or by agencies proposing new promotional...
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10 tips for your e-commerce shipments
E-merchants have to deal with a lot of issues. Among these, we can find marketing, accounting, inventory management, or product shipping, among others. In this article, we will focus on the last item...
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What are the biggest trends in E-commerce in 2022?
The last two years have left their mark on the world, and the E-commerce industry is no exception. The particular situation has led some companies to identify new E-commerce trends and adopt new...
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What is the state of E-commerce in Europe?
E-commerce takes an increasingly important place in the lives of consumers, both globally and in Europe. This is mainly due to the large proportion of inhabitants of the economic area present on the...
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Social media: complete guide for your E-commerce store
Every year, consumers present new buying habits, particularly influenced by the surrounding social and technological norms. In particular, social media has been a major contributor to the change in...
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Turn your online store into a Green E-commerce
The development of E-commerce seems to be unstoppable. More and more consumers are buying their products online, notably influenced by the development of Internet accessibility and the democratization...
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Influence marketing: what is the state of this strategy?
Influencer marketing is a relatively new advertising strategy that took off at the same time as social networks. These platforms have indeed allowed some personalities to stand out and professionalize...
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